Adegas Pereira D'Oliveira, Funchal (Madeira)

Wine Cellar in Funchal (Madeira)

CC BY-SA 4.0 / PESP/ Wikimedia

Adegas Pereira D'Oliveira, commonly known as D'Oliveiras, is one of the top attractions in Funchal for wine lovers drawn to deep history and authentic Madeira flavours. Housed inside a 17th-century building in the city centre, this family-run company has been producing exceptional Madeira wines since 1850, with roots that stretch back even further through its acquired estates. The atmosphere inside the tasting rooms feels timeless, with old barrels, fragrant wood, and the sense of tradition that comes with centuries of craftsmanship.

A visit here is a highlight of any walking tour of Funchal, offering an experience that goes beyond simple sampling. You'll discover an extraordinary selection of vintage Madeiras, from approachable 5-year bottles to extremely rare Terrantez wines aged for decades. D'Oliveiras is especially known for its enormous stock of old vintages, estimated at about 1.5 million litres-an unparalleled treasure that makes this winery unique in Madeira's wine world.

History and Significance of Adegas Pereira D’Oliveira
Things to See and Do in Adegas Pereira D’Oliveira
How to Get to Adegas Pereira D’Oliveira
Practical Tips on Visiting Adegas Pereira D’Oliveira
Where to Stay close to Adegas Pereira D’Oliveira
Is Adegas Pereira D’Oliveira Worth Visiting?
FAQs for Visiting Adegas Pereira D’Oliveira
Nearby Attractions to Adegas Pereira D’Oliveira

History and Significance of Adegas Pereira D’Oliveira

Founded in 1850 by the Pereira D’Oliveira family, the company grew steadily through the acquisition of older wine producers, giving it historical roots that reach back to the 1820s. Its headquarters sit in one of Funchal’s oldest buildings, dating to the 1600s, adding even more depth to the sense of heritage you feel when stepping through its doors.

During the 19th and 20th centuries, D'Oliveiras strengthened its reputation by adhering to traditional Madeira winemaking methods, resisting modern trends in blended or experimental styles. Over time, the estate amassed a remarkable collection of old wines, including vintages from defunct wineries that were absorbed into the company. This makes D'Oliveiras not just a winery but also a guardian of Madeira's vinicultural history.

Today, the company produces around 150,000 litres annually. Its range spans Tinta Negra wines aged 3, 5, 10, and 15 years, as well as classic Sercial, Verdelho, Bual, Malmsey, and the esteemed Terrantez. Wines up to 10 years old follow the Estufagem process, while those aged 15 years and beyond use the traditional Canteiro method, a slow, natural ageing process that defines the finest Madeira wines.

Things to See and Do in Adegas Pereira D’Oliveira

The tasting rooms at D'Oliveiras remain one of the best places to visit in Funchal for sampling Madeira's finest wines. The historic environment adds to the charm, with wooden barrels, warm lighting, and shelves lined with beautifully packaged bottles that make ideal gifts. Staff guides explain the differences between grape varieties, production methods, and ageing techniques, making it a great introduction for newcomers and connoisseurs alike.

Visitors can taste everything from young 5-year-old bottles to rare vintages that are decades old. The Terrantez wines, in particular, are sought after due to the grape's rarity and the exceptional ageing potential it offers. After your tasting, stroll through the surrounding streets of Funchal, where wine merchants, traditional shops, and cafés contribute to the neighbourhood's inviting atmosphere.

How to Get to Adegas Pereira D’Oliveira

Adegas Pereira D'Oliveira is located in the heart of Funchal, within easy walking distance of major landmarks such as the cathedral and marina. The nearest airport is Cristiano Ronaldo Madeira International Airport, around 20 minutes away by car. For the best deals and a seamless booking experience, check out these flights to Funchal (Madeira) on Booking.com.

There is no train service on Madeira, so travellers typically reach the winery on foot, by bus, or by taxi from elsewhere in the city. Train schedules and bookings can be found on Omio.

Driving into central Funchal is straightforward, with nearby car parks along Avenida do Mar and surrounding streets making it convenient for visitors. If you are looking to rent a car in Portugal I recommend having a look at Discover Cars, first, as they compare prices and review multiple car rental agencies for you.

Practical Tips on Visiting Adegas Pereira D’Oliveira

Suggested tips: Ask to taste a range of styles to appreciate how Madeira wine changes with ageing.
Best time to visit: Late morning or afternoon, when the tasting rooms are relaxed.
Entrance fee in Euros: Tastings vary by selection; browsing is typically free.
Opening hours: Generally open during standard daytime hours; confirm locally for seasonal variations.
Official website: Information is available through Madeira wine tourism resources.
How long to spend: 30-60 minutes for a tasting; longer if exploring different vintages.
Accessibility: Central and generally accessible, though the historic building may have uneven flooring.
Facilities: Tasting rooms, wine shop, and staff available for recommendations.
Photography tip: Capture the rows of barrels and bottled vintages for atmospheric interior shots.
Guided tours: Tastings are usually informal, but staff offer expert guidance.
Nearby food options: Plenty of cafés and restaurants are located within the neighbouring streets.

Where to Stay close to Adegas Pereira D’Oliveira

For easy access to Funchal’s wine, dining, and historic attractions, consider staying nearby. Sé Boutique Hotel offers artistic interiors just minutes from the winery. Another excellent option is Castanheiro Boutique Hotel, which blends history with comfort. For modern style and panoramic views, The Vine Hotel provides luxury amenities close to the city centre.

Is Adegas Pereira D’Oliveira Worth Visiting?

Absolutely. Adegas Pereira D'Oliveira is a must-visit for anyone with an interest in Madeira wine, traditional craftsmanship, or the island's centuries-old winemaking heritage. The combination of expert guidance, extraordinary vintages, and a beautifully preserved historic setting makes it one of the most rewarding stops in Funchal's old town.

What Other Travellers Say...

Reviews Summary

4.5 (983)

Pereira D'Oliveira on Rua dos Ferreiros in Funchal is a well-regarded shop specialising in Madeira wines, offering tastings—often including multiple glasses and small pieces of traditional cake—without pressure to buy; visitors praise its outstanding selection of older vintage Madeiras and helpful, friendly staff who provide samples and recommendations that often lead to purchases, with convenient weekday hours and shorter Saturday opening.

Daphne Feng

2 weeks ago

"Outstanding collection of old vintage Madeiras. Would be a perfect stop if you're looking for an amazing birth year wine especially the older years! 🤣"

Katie Boyes

a month ago

"Outstanding service, I don't even like wine but ended up buying some after getting to sample some wines they recommended. Definitely worth poppingin. The experience from this shop was so good and the Lady that server us went above and beyond...."

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Lester D.R. Thompson

6 months ago

"With a depth of D'Oliveira Maderia-style wines from the late 1800's through the present, of each major varietal, and special reserves, this is theplace to go if you really want to get your feet wet - and your mouth excited by the flavor profiles of the unique Madeira wines. These are fortified wines, made in a specific fashion from the 5 major grape varietals on the island, and dating back into the 1800's which allows you to really understand the aging, bottling and vinification process thoroughly. The staff will assist you in as much detail as you can handle! There are many "buses" or "groups" that come through, but we stayed through 3 bus-loads of people...."

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FAQs for Visiting Adegas Pereira D’Oliveira

Generally, walk-ins are welcome, though larger groups may prefer to reserve ahead.

Prices vary depending on the wines selected, with older vintages naturally costing more.

Yes, D’Oliveiras offers an impressive range of old and rare wines for purchase.

Yes, it remains under the stewardship of the Pereira D’Oliveira family and its successors.

Most visitors spend 30-60 minutes, depending on interest and the number of wines sampled.

Nearby Attractions to Adegas Pereira D’Oliveira

Funchal Cathedral - A historic landmark with Gothic-Manueline architecture.
Museu A Cidade do Açúcar - A museum exploring Madeira’s early sugar industry.
Mercado dos Lavradores - A colourful market filled with local produce and flowers.
CR7 Museum - Dedicated to Madeira’s most famous footballer, near the marina.
Santa Catarina Park - A peaceful green space with lovely views across Funchal Bay.

The Adegas Pereira D'Oliveira appears in our Complete Guide to Visiting Funchal (Madeira)!

Moira & Andy

Hey! We're Moira & Andy. From hiking the Camino to trips around Europe in Bert our campervan — we've been traveling together since retirement in 2020!

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