Town in Amalfi Coast


Positano is a picturesque and enchanting town located on Italy’s Amalfi Coast, famous for its stunning vertical landscape, vibrant Mediterranean colors, and charming narrow streets. Nestled between towering cliffs and the sparkling Tyrrhenian Sea, Positano is often considered one of the most beautiful and romantic destinations in Italy.

Positano’s dramatic landscape is characterized by steep, winding streets lined with pastel-colored houses that seem to cascade down the cliffs toward the sea. The town’s unique vertical layout provides breathtaking panoramic views at every turn. The iconic sight of white, peach, and terracotta buildings set against the deep blue sea creates a postcard-perfect scene.

Positano boasts beautiful beaches with crystal-clear waters, the most famous being Spiaggia Grande. This lively beach is surrounded by charming cafes, restaurants, and shops, making it a popular spot for both relaxation and socializing. For a more secluded experience, visitors can head to Fornillo Beach, accessible by a scenic path from Spiaggia Grande.

The town is renowned for its vibrant shopping scene, offering everything from high-end fashion boutiques to artisanal shops selling handmade sandals, ceramics, and locally produced limoncello. Positano’s dining scene is equally impressive, featuring a variety of restaurants that serve fresh seafood, traditional Italian dishes, and locally sourced ingredients. Dining with a view of the sea is an unforgettable experience.

What to see in Positano

Positano is home to several historical and cultural sites. The Church of Santa Maria Assunta is a must-visit, known for its distinctive majolica-tiled dome and a beautiful 13th-century Byzantine icon of the Madonna. The town’s narrow streets are filled with hidden gems, including art galleries and historic buildings that offer a glimpse into Positano’s rich heritage.

What to do in Positano

Visitors can enjoy a range of activities in Positano, from leisurely walks along the coastal paths to more adventurous pursuits like hiking the Sentiero degli Dei (Path of the Gods). Boat tours are also popular, providing a unique perspective of the Amalfi Coast and opportunities to explore nearby coves and islands.

The Positano appears in our Complete Guide to Visiting Amalfi Coast!

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Visiting Positano

Duration: 3 hours

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