Santa Margherita Ligure stands as one of Liguria’s most renowned and beloved tourist destinations, capturing the hearts of visitors from around the world. Nestled within a protective bay along the stunning coast, this coastal town is often referred to as the “Pearl of Tigullio.”

The roots of Santa Margherita’s history run deep, tracing back to the ancient days of the Roman era. Throughout the ages, its path was marked by turbulence, including destruction, reconstruction, and the repeated conquests by marauding Saracen pirates.

However, the transformation into the picturesque coastal haven that it is today began in the latter half of the 19th century. During this time, the European nobility started to uncover the captivating allure of Liguria’s splendid cities. Similar to the unfolding of Bordighera and Alassio, Santa Margherita was embraced as a destination of choice.

Following World War II and particularly during the 1960s, Santa Margherita, like many other enchanting places in Liguria, witnessed an unprecedented surge in tourism. This era marked the zenith of its popularity, setting the stage for its status as a vibrant and bustling town, particularly during the summer months. The beachfront is adorned with bathing establishments, while the streets come alive with bars and restaurants that cater to both locals and visitors alike.

Despite its vibrant atmosphere and the energy of summer, Santa Margherita Ligure remains distinguished by its enduring elegance, a legacy inherited from the belle époque. This blend of historical charm and lively contemporary appeal makes it a treasured destination that showcases the rich tapestry of Ligurian culture and allure.