Maximilianstraße, Augsburg

Street in Augsburg

CC BY-SA 3.0 / Tilman2007

Few streets in Germany blend history, architecture, and atmosphere quite like Maximilianstraße in Augsburg. Stretching through the heart of the Old Town, this grand avenue forms the backbone of the city's historic center, connecting Augsburg's medieval heritage with its Renaissance and Baroque splendor. Once part of the ancient Roman trade route Via Claudia Augusta, today it's one of the top sights in Augsburg and an unmissable destination for architecture lovers, culture seekers, and casual strollers alike.

From its Renaissance façades to its lively street cafés, Maximilianstraße captures the essence of Augsburg's golden age. As you walk along, you'll pass ornate fountains, noble townhouses, and grand buildings that once belonged to merchant families like the Fuggers and Welsers. This spot is one of the best places to see in Augsburg for anyone who wants to experience the city's unique blend of elegance and vitality — and it's a highlight of any walking tour of Augsburg.

History and Significance of Maximilianstraße
Things to See and Do in Maximilianstraße
How to Get There
Practical Tips on Visiting Maximilianstraße
Is Maximilianstraße Worth Visiting?
Nearby Attractions to Maximilianstraße

History and Significance of Maximilianstraße

Maximilianstraße, known affectionately as “Maxstraße” by locals, takes its name from Emperor Maximilian I, who was instrumental in Augsburg's development during the Renaissance. The street follows the path of the ancient Roman road that connected northern Italy with the Danube, establishing Augsburg as a key trading hub in medieval Europe. Over the centuries, the street evolved from a merchant thoroughfare into the city's main promenade, home to civic buildings, guild halls, and noble residences.

In the 15th and 16th centuries, Augsburg's wealthy merchant dynasties — especially the Fugger and Welser families — built their homes and offices along Maximilianstraße, turning it into a showcase of architectural brilliance. The Renaissance, Baroque, and Rococo styles that line the street today stand as a testament to Augsburg's prosperity as a Free Imperial City. The street's central fountains — Mercury, Hercules, and Augustus — were added between 1599 and 1602, symbolizing the city's strength and cultural pride.

Things to See and Do in Maximilianstraße

Walking along Maximilianstraße feels like stepping through a living museum. Start at the northern end near the Town Hall and Perlachturm, then make your way south past a series of ornate fountains and historic façades. The Augustus Fountain, one of the most famous landmarks in Augsburg, marks the beginning of your journey, while the Mercury and Hercules Fountains punctuate the boulevard further along, each reflecting Augsburg's Renaissance artistry.

Don't miss the magnificent Fuggerhäuser complex, the former residence and business headquarters of the Fugger family, which remains one of the best-preserved Renaissance buildings in Germany. Nearby, the Schaezlerpalais dazzles with its Rococo interiors and art collection. Along the way, you'll also find boutique shops, restaurants, and cozy cafés — perfect for soaking in the street's lively yet timeless atmosphere. Visiting Maximilianstraße is one of the things to do in Augsburg that combines culture, shopping, and architecture in one unforgettable stroll.

How to Get There

Maximilianstraße runs through the center of Augsburg's Old Town, making it easily accessible from all parts of the city. From Augsburg Hauptbahnhof (main station), it’s a pleasant 10–15 minute walk or a short tram ride (Line 1 or 2 to “Moritzplatz”). Train schedules and bookings can be found on Omio. Street parking is limited, but several nearby garages, including those at City-Galerie and Ernst-Reuter-Platz, provide convenient access for visitors arriving by car. If you are looking to rent a car in Germany I recommend having a look at Discover Cars, first, as they compare prices and review multiple car rental agencies for you.

Practical Tips on Visiting Maximilianstraße

Best time to visit Maximilianstraße: Late afternoon or early evening when the façades glow in golden light and cafés come alive.
Entrance fee in Euros: Free; open public street.
Opening hours: Accessible 24/7.
Official website: www.augsburg-tourismus.de
How long to spend: 1–2 hours for a leisurely walk and café stop.
Accessibility: Fully accessible; smooth pavements and pedestrian crossings.
Facilities: Numerous cafés, shops, and restrooms available nearby.
Photography tip: Capture the Augustus Fountain with the Town Hall in the background for a classic Augsburg shot.
Guided tours: Available daily through the Augsburg Tourist Office, often including stops at the fountains and historic façades.
Nearby food options: Excellent dining options ranging from traditional Bavarian taverns to upscale restaurants and patisseries.

Is Maximilianstraße Worth Visiting?

Without a doubt — Maximilianstraße is one of the must-see places in Augsburg. Its architectural splendor, historic depth, and lively energy make it a destination that embodies the city's spirit. Whether you're here to admire Renaissance art, enjoy a leisurely meal, or simply soak up the atmosphere, this grand boulevard delivers an experience that's both culturally rich and visually unforgettable.

Nearby Attractions to Maximilianstraße

Augsburg City Hall – A Renaissance masterpiece featuring the dazzling Golden Hall.
Perlachturm – The city's medieval watchtower offering panoramic views and a charming carillon.
Schaezlerpalais – A Rococo gem with a renowned art collection and frescoed ballroom.
Fuggerei – The world's oldest social housing complex founded by Jakob Fugger in 1516.
Augsburg Cathedral – A Romanesque-Gothic church with ancient stained-glass windows and sacred art.

The Maximilianstraße appears in our Complete Guide to Visiting Augsburg!

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